The Mic Loop

Brand Identity

STAY CONNECTED.

The Mic Loop was created to solve a problem that Law Enforcement Officers face every day. Securing their portable radio microphones during the fast-paced and unpredictable work day.

The Mic Loop is an Arkansas-based company that provides peace of mind for law enforcement officers with a simple smart design with its officer safety product and the sense of brotherhood among the community.

THE OBJECTIVE.

Knowing that the Mic Loop had a strong culture behind the company, we knew going into the project that we needed to somehow show a sense of security and community that the Mic Loop product and brand is all about.

OUR APPROACH.

During the creative process, we explored several concepts that represented the security that the product itself brings to the table as well as a concept that represented the protection that The Mic Loop gives to an officer’s voice.

Ultimately, we knew that the logo needed to be simple and concise while symbolizing the Thin Blue Line community and the “connection” that the product achieves for the officer wearing it.

Simple, Safe and Secure.

SCOPE OF WORK:

strategy

 

LOGO DESIGN

 
l

GRAPHIC DESIGN

 

THE DESIGN PROCESS.

With the Mic Loop, we explored several logo design variations and ideas.  We crafted 3 Stylescapes with different logo concepts that were aligned with the brand’s vision and the goals of the project.

Below is the selected stylescape for the Mic Loop brand that will set the tone for the brand’s look moving forward.

The new logo.

The new logo was designed to incorporate three ideas.  The thin blue line of Law Enforcement, the loop of the product itself and the protection that the product has for the officer wearing the product.

With the likelyhood that the Mic Loop brand will grow, The logo was designed to stand up with top law enforcement brands such as Glock, 5.11 tactical and Safariland.

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We're a multidisciplinary branding & design consultancy that helps businesses grow, transform into brands and connect with their fans through the power of strategy and design.

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