BROTHERHOOD OF WARRIORS

Brand Identity & Website Design

 

WE ARE BROTHERS & SISTERS.

In some businesses, we have colleagues. In the Military and Law Enforcement, we have brothers and sisters.

Owned and operated by USMC veteran Brian Rogers and USAF veteran Geoffrey Ward, Brotherhood of Warriors is a tactical supply company dedicated to giving the men and women in the field and on the beat the best gear for the most demanding times.

THE OBJECTIVE.

Going into this project our goal was to design a brand that represented the feeling of brotherhood among military and law enforcement.

Our Approach.

With the owners being military veterans, we wanted to explore ideas and concepts that represent freedom, protection and a push forward mindset. We also wanted something fresh, new and exciting.
SCOPE OF WORK:

strategy

 

LOGO DESIGN

 

ECOMMERCE

 

the design process

After our brand strategy sessions and creative process, we presented the Brotherhood team with a stylescape of what the BHOW brand could and would ultimately look like.

Now equipped with the brand’s identity system, we designed and built the Brotherhood of Warriors website.  

We used the trusted Shopify platform that includes an inventory management system, invoicing system, integrated payment gateway, intuitive User Experience and responsive design for both desktop and mobile device.

The new logo.

With this project, it was important to develop a logo that symbolized freedom, protection and the always forward mindset of veterans and entrepreneurs.

The logo is a star that is protected by forward moving arrows that also watch the others back while shielding the very star that represents the freedoms we cherish.

“Courage above all things is the first quality of a warrior” – Sun Tzu

THANKS FOR VIEWING

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We're a multidisciplinary branding & design consultancy that helps businesses grow, transform into brands and connect with their fans through the power of strategy and design.

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