BARBELLS AND BADGES

Brand Identity
 

ONE TEAM. ONE MISSION.

Barbells and Badges is a Law enforcement and first responder fitness and apparel brand based in Maryland.

We’re excited to share the launch of one of our latest branding projects for Barbells and Badges, a rapidly growing First Responder Fitness brand and community.  The project was initiated after a conversation between S15 Designs Creative Director, Steven Feken, and Barbells and Badges CEO, Marc Bona.

THE CHALLENGE.

When we came into the project, Barbells and Badges lived mostly on Instagram with a little under 10,000 followers. With them already a fan favorite among LEO fitness brands, we knew it was important to give a feeling of protection and strength with our design as well as paying homage to the classic logo.

Our Approach.

Through a series of explorations, we developed a brand identity using some of the same elements as before.

Using a traditional police badge shield to represent all law enforcement and even first responders, a set of weights to symbolize the fitness community and strength behind the badge.

UPDATE:

After launching the new logo and continued hard work by their team, Barbells and Badges have grown to over 25,000 followers on Instagram and Facebook.

SCOPE OF WORK:

LOGO DESIGN

 

APPAREL

 
l

GRAPHIC DESIGN

 

The new logo.

Every logo has it’s potential to be iconic. We approach every project in that way when thinking about the goals of the brand for the next five or ten years.

We know there is a large potential for growth and that the logo needs to be potentially iconic, memorable and flexible so it doesn’t ever have to be designed again.

APPLICATIONS

You are your only limit.

Barbells and Badges is one of the most popular Law Enforcement Fitness brands on the internet.

For Police Week in Washington DC, we designed special, limited edition t-shirts for Barbells and Badges. These designs are among the top sellers in the brand history.

THANKS FOR VIEWING

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We're a multidisciplinary branding & design consultancy that helps businesses grow, transform into brands and connect with their fans through the power of strategy and design.

© Copyright 2018, S15 Designs.  All rights reserved.

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