ONE TEAM. ONE MISSION.
Barbells and Badges is a Law enforcement and first responder fitness and apparel brand based in Maryland.
We’re excited to share the launch of one of our latest branding projects for Barbells and Badges, a rapidly growing First Responder Fitness brand and community. The project was initiated after a conversation between S15 Designs Creative Director, Steven Feken, and Barbells and Badges CEO, Marc Bona.
Using a traditional police badge shield to represent all law enforcement and even first responders, a set of weights to symbolize the fitness community and strength behind the badge.
SCOPE OF WORK:
The new logo.
Every logo has it’s potential to be iconic. We approach every project in that way when thinking about the goals of the brand for the next five or ten years.
We know there is a large potential for growth and that the logo needs to be potentially iconic, memorable and flexible so it doesn’t ever have to be designed again.
You are your only limit.
Barbells and Badges is one of the most popular Law Enforcement Fitness brands on the internet.
For Police Week in Washington DC, we designed special, limited edition t-shirts for Barbells and Badges. These designs are among the top sellers in the brand history.
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